5.3 AI and Model Advancements
Advanced Generative Design
Why: Offer creative concept generation (e.g., new layouts, color palettes, or entire brand identities) beyond modifying existing templates.
How: Integrate with or fine-tune generative models (e.g., Stable Diffusion, DALL·E, or specialized design AI) for concept sketches and mood boards.
Outcome: More diverse design options and an expanded creative palette for each new campaign or product launch.
LLM-Fueled Dynamic Personalization
Why: Tailor website or ad copy to individual users based on segment data, browsing history, or CRM insights.
How: Utilize advanced prompting techniques and fine-tuned LLMs that can insert personalization tokens (names, past purchase info, etc.).
Outcome: Higher conversion rates through hyper-personalized messaging, especially useful in email marketing and website content blocks.
Automated Video Generation
Why: Video ads and product demos are becoming increasingly important in marketing.
How: Leverage video-generation or editing AI to produce short clips from static assets or text scripts (potentially integrating with LLM-based storyboards).
Outcome: Complete creative coverage—images, copy, and video—from a single automated pipeline.
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