5.1 Extended Marketing Integrations

1. Email Service Providers (ESPs)

• Mailchimp, Klaviyo, ActiveCampaign, and Beyond

Why: Expanding beyond basic email providers gives Clever’s CRM Agent a broader pool of platforms for personalized outreach.

How: Use standardized connectors or plugins that leverage each platform’s API (e.g., audience segmentation, email templates, campaign analytics).

Outcome: Enables deeper control over email marketing campaigns, automated segmentation, and multi-touch customer journeys from within Clever.

1. Advertising Platforms

• Google Ads, LinkedIn Ads, TikTok Ads

Why: Many enterprises require multi-channel advertising beyond Facebook.

How: Create specialized adapters or sub-agents that integrate with each platform’s ad creation and reporting API.

Outcome: Unified, cross-platform advertising management and data-driven optimization.

1. Social Media Automation

• Instagram, Twitter (X), Pinterest, etc.

Why: Extend creative distribution and A/B testing to popular social channels.

How: Develop microservices that publish content, track engagement, and feed performance data back to Clever’s orchestration layer.

Outcome: Complete visibility and control over all campaign elements in a single dashboard.