4.2 Automated Ad Creation

CLEVER AI bridges creative design tools with an AI-driven process:

1. Template Utilization:

LLMs map product characteristics (e.g., "modern tech gadget for young professionals") to predefined ad templates in Figma or Canva. For example:

json
{
"product_name": "Smart Watch",
"audience": "Young Professionals",
"ad_style": "Minimalist",
"key_highlight": "Tracks fitness and productivity"
}

2. Ad Content Generation:

• Textual ad copy is generated by the LLM based on training on successful ad campaigns and Facebook Ad Library case studies.

• Visual elements, such as fonts, images, and color palettes, are dynamically chosen from Figma/Canva templates. GANs (Generative Adversarial Networks) are sometimes employed to synthesize entirely new visual elements.

Theory of LLM Usability in Creative Design:

LLMs use embeddings to match creative requirements with existing design patterns or inspirations, enabling them to propose or execute ads that align with target audiences' preferences.