1.2 The Clever Approach

Clever tackles these challenges by:

• Automating repetitive tasks through AI-driven systems and LLM-based text generation.

• Standardizing creative outputs to adhere to branding guidelines.

• Leveraging scalable cloud infrastructure and messaging systems to handle thousands of simultaneous operations.

• Integrating tools for Shopify website creation, A/B testing, and Facebook ad campaign

  management, ensuring a unified and efficient workflow.

• Incorporating pre-trained large language models to rapidly produce product descriptions,

  campaign headlines, and brand-aligned copy.