4.4 Customer Engagement Communication

CLEVER AI automates customer interactions with high personalization:

1. Email Newsletters:

  • The agent integrates with Mailchimp, using customer purchase history to suggest personalized product recommendations.

  • LLMs generate email copy tailored to different customer segments, ensuring engaging and relevant messaging.

2. Customer Service Emails:

  • Pre-trained models fine-tuned on e-commerce datasets handle inquiries autonomously. For example:

    • Input: "My order is late."

    • LLM Action: Retrieve order status from the backend and compose a response.

  • If the problem exceeds pre-defined thresholds (e.g., refund requests), the agent escalates to human operators.

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