4.3 Campaign Deployment and Budget Optimization

Deployment: The agent uses API integrations with platforms like Facebook Ads Manager. Commands are issued programmatically to launch campaigns, specifying:

• Ad creative

• Budget allocations

• Target audience

• Schedule

Optimization Loop:

CLEVER AI continuously monitors ad performance, using reinforcement learning to optimize ROI.

For example:

• State Input: Ad engagement metrics (CTR, CPC, impressions).

• Action Output: Adjust bids, reallocate budgets, or pause underperforming ads.

• Reward Function: Maximizing conversions or lowering acquisition costs.

LLM Role in Budget Adjustments:

LLMs interpret anomalies or trends in ad performance logs (e.g., identifying campaigns underperforming in specific demographics) and recommend corrective actions, such as adjusting audience parameters or reallocating funds.